propensity to give?
Meet Kate. She’s a Prospect Researcher for a large university in the second year of a $50 million capital
campaign to build a new state of the art Student Center. Kate has always been a good researcher, but
her e;ectiveness has been limited by the ine; cient tools she’s had available to her. Then, something
happened. The university’s Advancement O; ce subscribed to WealthEngine, the #1 tool for wealth
identi;cation and prospect research. Now, Kate is rockin’—she’s uncovering more alumni with the wealth
and propensity to make major gifts to the university. Securing these major gifts has been crucial in
building the silent phase of the campaign and now Kate is looking like a real prospect research rock star.
See first-hand how WealthEngine can help increase your fundraising effectiveness.
Visit wealthengine.com/COP for a free demo.
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Wealth Identi;cation Prospect Research Donor Screening Best Practices
