8; ;; THE CHRONICLE OF PHILANTHROPY
MARCH 24, 2011
Meet Jen. She’s a Prospect Researcher for a children’s hospital in need of a new surgical facility.
Jen has always been a good researcher, but her e;ectiveness has been limited by the ine; cient tools
she’s had available to her. Then, something happened to make Jen a prospect research rock star.
The hospital subscribed to WealthEngine, the #1 tool for wealth identi;cation and prospect research.
Now, Jen is jamming—she’s ;nding prospects with the wealth and inclination to make major gifts to
the hospital. Thanks to Jen, the hospital is now funding its new surgical facility with ease.
propensity to give?
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Wealth Identi;cation Prospect Research Donor Screening Best Practices