22; ;; THE CHRONICLE OF PHILANTHROPY
MAY 19, 2011
Science of Marketing:
June 23
2:00–3:00 p.m.
How to Make a Big Impact With a Small Budget
Eastern Time
Learn the smartest ways to promote your
Nancy Schwartz
organization and build support for your
marketing and communications strategy.
Join The Chronicle of Philanthropy for a one-hour Webinar
designed to bene;t all communicators—from marketers to
fund raisers to social-media managers.
Communications Consultant
Two marketing veterans and The Chronicle’s social-media
manager will share examples of nonpro;ts that have mastered
Tara Collins
results-driven marketing and ensured that their messages
reach the people who matter most. They will offer practical
strategies to:
; Demonstrate that marketing makes it easier to raise
money, attract news coverage, win grants, and build your
online community.
; Tell a better story—highlight your results, use data more
effectively, and make it clear that your organization
Communications Director,
Watershed Agricultural Council
makes a difference in the lives of those you serve.
; Build internal support and train people throughout the
organization to serve as effective and consistent
Peter Panepento
messengers.
Don’t miss this chance to learn about vital but often overlooked
tips and tools that can maximize your impact without blowing
your budget.
Assistant Managing Editor,
The Chronicle of Philanthropy
CHEHOU0248 0511
the chronicle of
PHIL A NTHROP Y
