THE CHRONICLE OF
PHIL A NTHROPY®
The Newspaper of the Nonprofit World
Volume XXIV, No. 3 • November 17, 2011 • $5
Nonprofits Focus
Advocacy Efforts
on GOP Hopefuls
By Suzanne Perry
MICHELLINE DUFORT, a nonprofit advocate in New Hampshire, has been tailing the Republican presidential candidates who are swarming
through her state in anticipation of its 2012 primary—and asking them questions they don’t normally
hear on the campaign trail.
She asked Jon Huntsman Jr. how he would work
with nonprofits if he were elected. She told Rick Santorum she was concerned about proposals to limit the
value of charitable deductions. She urged Newt Gingrich to consider how government budget cuts affect
nonprofits that provide human services.
Ms. Dufort, director of advocacy at the New Hampshire Center for Nonprofits, has spoken to Mr. Huntsman, the former governor of Utah, so many times that
he now recognizes her. “I saw him in a coffee shop,”
she says, “and he was, like, ‘Hey!’”
Following Candidates
Ms. Dufort is “bird-dogging” the Republican contestants as part of the Nonprofit Primary Project, an
activity her center leads to take advantage of New
Hampshire’s position as the state that holds the na-
Continued on Page 10
BRIAN SN YDER/REU TERS/NEWSCOM
Former Massachusetts Gov. Mitt Romney is among the candidates for the Republican
presidential nomination that charities are watching at town-hall meetings.
More Charities Give
Their Messages
a Shock Treatment
By Brennen Jensen
WOMEN teasingly taking off lingerie; obscene language flying left and right; graphic vio- lence both bloody and disturbing. Is this the
content of some R-rated film? Could be. But these days,
eye-opening scenes like this can also be found in char-
ity marketing campaigns.
Some cases in point:
n The two-year-old Canadian charity, F*** Cancer,
is establishing an American branch to expand its ef-
forts to educate people about cancer risks while mak-
ing uncensored use of the F-word.
n People for the Ethical Treatment of Animals will
soon promote animal rights on an adult-content Web
site using the new triple-X Internet domain for por-
nography.
n T-shirts and wristbands produced by breast-can-
cer charities bearing saucy slogans such as “I Love
Boobies” have run afoul of many school officials, and
bans forbidding adolescent students from wearing
these “lewd” items have sparked legal battles.
n In September, broadcasting authorities in Ire-
DAN TOULGOET/VANCOUVER COURIER
Yael Cohen (right) raised money for her charity
by selling T-shirts with an expletive about
cancer. She made the shirt for her mom (left).
land pulled a public-service announcement from the
air created by the Irish Society for the Prevention of
Cruelty to Children, which showed a child being beaten by an adult.
“Shock advertising has been around for long time,
Continued on Page 15
Nonprofit Workers Reveal
Financial Worries,
Job Woes in New Surveys
By Caroline Preston and Peter Bolton
MANY NONPROFIT WORKERS are worried that they won’t have enough money to retire comfort- ably, according to initial results of a survey
on financial security among nonprofit employees that
was released last month.
That concern is prompting some employees to consider leaving the nonprofit world, according to the
study, which was conducted by the TIAA-CREF Institute, an arm of the retirement-fund giant, and Independent Sector.
The findings echo the dissatisfaction conveyed in a
pair of surveys of nonprofit workers in New York and
Washington, also released last month by the staffing
firm Professionals for Nonprofits. Those studies revealed a disconnect between what nonprofits provide
to their workers and what employees say is essential
to their job satisfaction.
Full results of the survey about nonprofit workers
and retirement will be released in the spring, but Roger W. Ferguson Jr., president of TIAA-CREF, unveiled
Continued on Page 19
PAUL MORIGI/GET T Y IMAGES
FOR THE ART OF SHAVING
Face Time
n A grass-roots effort to make
men aware of health concerns
—and persuade them to grow
mustaches— has blossomed
into an annual global fund-rais-
ing phenomenon. Page 7
Fighting the Power
n Occupy Wall Street may lack a
leader and a defined agenda, but
the ragtag movement has found
fund-raising success, garnering
more than $450,000 in its first
month. Page 17
